You work at a marketing agency and are looking to help your client understand how adding YouTube to their marketing mix will help them achieve their goals. Streaming on TV, short-form content, and shopping are the three user trends on YouTube that are valuable to communicate to your client.

1. Cross-device behavior, short-form content, and shopping
2. Streaming on TV, audio-only content, and shopping
3. Cross-device behavior, audio-only content, and shopping
4. Streaming on TV, short-form content, and shopping

The correct answer is: Streaming on TV, short-form content, and shopping

Explanation: To help your client comprehend the benefits of incorporating YouTube into their marketing strategy, emphasize these three user trends: (1) Streaming on TV – YouTube has a rapidly growing presence on Connected TV (CTV) with over 700 million daily watch hours; (2) Short-form content – YouTube Shorts has become the largest short-form platform in the world, appealing to users seeking quick, engaging content; (3) Shopping – With digital shopping habits transforming, YouTube provides high-quality information on products, assisting users in making well-informed purchases.