You’re building a Google Video campaign with the goal of growing consideration for your brand. You should use the Video ad sequencing. Because it allows you to reinforce a message by telling a story through a series of videos.

• It allows you to communicate multiple messages by telling a story through a series of videos.
• It allows you to drive actions on your website by telling a story through a series of videos.
• It allows you to maximize ad engagement by telling a story through a series of videos.
• It allows you to reinforce a message by telling a story through a series of videos.

The correct answer is: It allows you to reinforce a message by telling a story through a series of videos.

Explanation: Video ad sequencing allows marketers to tell a brand or product story through a series of videos in a predetermined order, which helps reinforce a message and create a unified theme. This approach is beneficial in building interest, driving brand awareness, increasing ad recall, and boosting purchase intent. Google’s machine learning-powered “Bumper Machine” can help advertisers experiment with video ad sequencing creative and save time. Different sequences and their narratives, order of videos, and personalized content can be tested, and long sequences (three or more ads) can have a significantly higher impact on ad recall and purchase intent.