The streaming trend, YouTube advertisers should be most aware of is that people are watching YouTube on connected TV devices, which further extends YouTube’s reach.

• They should be aware that production companies are acting as gatekeepers, since they control the biggest distribution channels.
• They should be aware that long-form livestreaming content is surging in popularity, allowing advertisers to reach engaged users frequently.
• They should be aware that people are switching between the many streaming services available and have shorter attention spans.
• They should be aware that people are watching YouTube on connected TV devices, which further extends YouTube’s reach.

The correct answer is: They should be aware that people are watching YouTube on connected TV devices, which further extends YouTube’s reach.

Explanation: YouTube advertisers should be aware of the trend of increased consumption of content on Connected TV (CTV) devices. Over 50% of ad-supported streaming watch time for people ages 18 and up is accounted for by YouTube CTV, according to a 2021 study by Nielson. More people are watching YouTube content on CTV screens, creating more opportunities for advertisers to engage their audience. A recent survey found that over half of weekly video viewers said YouTube is the first app they open on their CTV, with 76% saying YouTube “is TV” when viewed on their CTV. This trend means more people are watching for longer, making it important for advertisers to understand how to reach their audiences on CTV.