As a marketing agency employee, you want to help your client grasp how adding YouTube to their marketing mix can help them achieve their goals. Shopping, short-form content, and streaming on TV are the YouTube trends you should tell your client about,

1. Shopping, audio-only content, and streaming on TV
2. Shopping, short-form content, and cross-device behavior
3. Shopping, audio-only content, and cross-device behavior
4. Shopping, short-form content, and streaming on TV

The correct answer is: Shopping, short-form content, and streaming on TV

Explanation: Inform your client about the following three essential YouTube user trends to demonstrate the platform’s value in their marketing mix: (1) Increased TV streaming – as YouTube’s fastest-growing screen, CTV garners over 700 million daily watch hours; (2) Popularity of short-form content – YouTube Shorts, the world’s biggest short-form platform, entertains and informs users; (3) Growing reliance on digital shopping – YouTube offers top-quality product information to help users make informed buying decisions.