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Home » Google Video Advertising Exam Answers » As a marketing agency employee, you want to help your client grasp how adding YouTube to their marketing mix can help them achieve their goals. Which YouTube trends should you tell your client about?

As a marketing agency employee, you want to help your client grasp how adding YouTube to their marketing mix can help them achieve their goals. Which YouTube trends should you tell your client about?

Last Updated on 3 weeks by School4Seo Team

As a marketing agency employee, you want to help your client grasp how adding YouTube to their marketing mix can help them achieve their goals. Shopping, short-form content, and streaming on TV are the YouTube trends you should tell your client about,

  1. Shopping, audio-only content, and streaming on TV
  2. Shopping, short-form content, and cross-device behavior
  3. Shopping, audio-only content, and cross-device behavior
  4. Shopping, short-form content, and streaming on TV

The correct answer is: Shopping, short-form content, and streaming on TV

Explanation: Shopping, short-form content, and streaming on TV are YouTube trends you should tell your client about.

These trends highlight YouTube’s evolving role. YouTube Shopping allows direct product sales, integrating commerce with content. Short-form content (Shorts) caters to shorter attention spans, expanding reach. TV streaming on YouTube broadens viewership, tapping into living room audiences. These trends demonstrate YouTube’s versatility and potential for diverse marketing goals. They show how YouTube is more than just videos, but a platform for e-commerce, quick engagement, and reaching large TV audiences, helping a client understand its value.

Inform your client about the following three essential YouTube user trends to demonstrate the platform’s value in their marketing mix: (1) Increased TV streaming – as YouTube’s fastest-growing screen, CTV garners over 700 million daily watch hours; (2) Popularity of short-form content – YouTube Shorts, the world’s biggest short-form platform, entertains and informs users; (3) Growing reliance on digital shopping – YouTube offers top-quality product information to help users make informed buying decisions.

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