People are watching YouTube on connected TV devices, which further extends YouTube’s reach. This sentence accurately summarizes the streaming trend that YouTube advertisers should understand
- Production companies are acting as gatekeepers, since they control the biggest distribution channels.
- Long-form livestreaming content is surging in popularity, allowing advertisers to reach engaged users frequently.
- People are switching between the many streaming services available and have shorter attention spans.
- People are watching YouTube on connected TV devices, which further extends YouTube’s reach.
The correct answer is: People are watching YouTube on connected TV devices, which further extends YouTube’s reach.
Explanation: People are increasingly watching YouTube on Connected TV (CTV) devices, with YouTube CTV accounting for over 50% of ad-supported streaming watch time for those 18 and up. This trend has resulted in longer viewing times and creates more opportunities for advertisers to engage their audiences. Advertisers should understand that people watch YouTube on CTV devices, which extends YouTube’s reach, as the No. 1 ad-supported streaming platform in reach and watch time.