If You want to reach cooking enthusiasts with your Google Video campaign, you should use Affinity Audiences solution.
- Life Events
- Demographics and Detailed Demographics
- Custom Audiences
- Affinity Audiences
The correct answer is: Affinity Audiences
Explanation: To target cooking enthusiasts with your Google Video campaign, you should use Affinity audiences. This audience solution captures a comprehensive picture of a person’s interests, lifestyle, and consumption habits, and helps deliver high-accuracy segments. By choosing an affinity audience category like “Cooking Enthusiast” and pairing it with cooking-related keywords, you can reach people who have a strong passion for cooking. Affinity audiences help you raise awareness and drive consideration among people who are truly interested in your products or services, enabling you to reach the right audience with your video campaign.