You’d use product and brand consideration if your goal was to increase purchase intent for your products.

Product and brand consideration is used in the Google Video campaign to increase retention and loyalty for your brand.

To achieve your goal of increasing purchase intent for your products, you should use product and brand consideration type Google Video campaign.

If you’re creating a storyboard for a video ad and you’re optimizing for view completions, use engaging pacing and tight framing to hook and sustain attention.

You should use the Brand Lift for a Google Video campaign with an awareness goal, to understand the extent to which your campaign shifts user perception or behavior.

To run a Google Video campaign with an awareness goal, you should use Brand Lift to understand the extent to which your campaign shifts user perception or behavior.

For a Google Video campaign with an awareness goal, you should use Brand Lift to understand the extent to which your campaign shifts user perception or behavior.

For the consideration goal, you should use Brand Lift to understand the extent to which your campaign influences viewer perception or intent for your product.

You’d use Brand Lift to understand the extent to which your campaign influences viewer perception or intent for your product.

In addition to fundamental video metrics like “Video played to”, you’d use Brand Lift to understand the extent to which your campaign shifts user perception or behavior.

to measure these things: how many times people were served your ads and how many times they were each served across devices and formats

You should use Unique Reach and Frequency to measure how many people were served your ads and how many times they were each served across devices and formats in addition to fundamental video metrics like “Video played to”.

You should use Unique Reach and Frequency to measure how many people were served your ads and how many times they were each served across devices and formats in addition to fundamental video metrics such as “Video played to”.

It is a good idea to opt into optimized targeting when creating a video action campaign because it’ll help you reach new and relevant audiences who are likely to convert.

When creating a video action campaign, it is a good idea to opt into optimized targeting because it’ll help you reach new and relevant audiences who are likely to convert.

To reach new and relevant audiences who are likely to convert, you should opt into optimized targeting when creating a video action campaign.

You should include a specific call-to-action (CTA) in the video ad to ask people to take action for a solar installation business aiming to generate leads.

You should use include a specific call-to-action (CTA) in your video ad to ask people to take action with the goal of generating leads.

You should include a specific call-to-action (CTA) in your video ads if You’re creating a video ad with a purpose to ask people to take action on your website.

You’d track lighter actions to provide more signals to Google’s machine learning algorithms, if you were optimizing a campaign to drive conversions faster.

When optimizing a campaign to drive conversions faster, You should track lighter actions to provide more signals to Google’s machine-learning algorithms.

You should use Skippable in-stream ads and bumper ads, a mix of awareness ad formats if you aren’t sure which mix is most appropriate for your goal of driving maximum reach on a minimum budget.

To drive maximum reach on a minimum budget, You’d use skippable in-stream ads and bumper ads, a mix of awareness ad formats.

Mixing video ad formats is a good idea — you know that. But if your goal is to drive maximum reach on a minimum budget, you should use Bumper ads and skippable in-stream ads .

You know that mixing video ad formats is a good idea, but you aren’t sure which mix is most appropriate for your goal of driving maximum reach and video completions you should use skippable in-stream ads and non-skippable in-stream ads, that is the mix of awareness ad formats.

Mixing video ad formats is a good idea — you know that. If your goal is to drive maximum reach and video completions You’d use skippable in-stream ads and non-skippable in-stream ads.

Drive maximum reach and video completions with a combination of skippable and non-skippable in-stream ads. Skippable ads let viewers skip after 5 seconds, while non-skippable ads are 15 seconds or shorter. This ad format mix maximizes audience reach and video completions.

The ABCDs of YouTube contains the third element of direct Make the call-to-action audible and visible.

Cross-device reach is the another benefit of using YouTube audience solutions.

Yvette will have to use Max Conversions for her TrueView for action campaign to drive online sales of her new wedding band designs.

Remarketing and Similar Audience are the two Google audience solutions that use first-party data.

Intent-rich audiences and Lower funnel measurement are the two elements, necessary for its success.

An advertiser who’s looking to drive clicks to their website for on-site conversions. This type of advertiser is a good fit for TrueView for action.

Custom Intent audiences allows advertisers to reach users on YouTube that were previously searching for particular queries across Google Search properties.

Bumper ads format typically has the lowest CPM among in-stream video ads and is also eligible to serve more frequently, particularly on mobile devices.

A YouTube masthead ad unit is run on the YouTube homepage.

True, TrueView ads on Google Video Partners drive as much lift in ad recall as TrueView on YouTube.

In-market audiences solution can help your client’s campaign reach people in the car buying process.

The direct shot describes when a video ad changes based on a person’s viewing context.

Watch time report shows how long a video was watched in aggregate.

Focus on a single product, feature, or brand message is a best practice for creating effective bumper ads.

55% TV advertising goes unseen, according to Ipsos eye-tracking research.

You produce video ads with Frame tightly and pace quickly to perform well on YouTube

You should build video ads from the ground up rather than modifying your TV spot to maximize effectiveness on YouTube.

Males 21-34 is not an example of Advanced Audiences.