When creating a Google Video campaign with “brand awareness and reach” as the campaign goal, using target cost-per-thousand impressions (tCPM) is the optimal bidding strategy because it optimizes bids to put the campaign’s message in front of as many relevant people as possible.

• It creates as many impressions as possible in line with the target cost-per-acquisition. 
• It analyzes historical feedback and makes adjustments to bids based on performance signals.
• It acquires as many clicks as possible according to the daily budget that’s been set.
• It optimizes bids to put the campaign’s message in front of as many relevant people as possible.

The correct answer is: It optimizes bids to put the campaign’s message in front of as many relevant people as possible.

Explanation: In a Google Video campaign with a goal centered around “brand awareness and reach,” selecting target cost-per-thousand impressions (tCPM) as the primary bidding strategy provides significant benefits. By optimizing the bids, the campaign’s message is presented to an extensive and relevant audience, which, in turn, elevates brand awareness and expands the campaign’s overall reach. The tCPM strategy acts as a catalyst for reaching a broader audience, ensuring that the campaign’s message connects with the most appropriate viewers. This approach enables a more effective use of advertising resources, driving brand awareness growth and ultimately contributing to the campaign’s success.