Affinity Audiences is the solution that you should use to reach home docor enthusiasts with your Google Video campaign
- Demographics and Detailed Demographics
- Life Events
- Custom Audiences
- Affinity Audiences
The correct answer is: Affinity Audiences
Explanation: To reach home decor enthusiasts with your Google Video campaign, you should use Affinity audiences. This audience solution captures a comprehensive picture of a person’s interests, lifestyle, and consumption habits, and helps deliver high-accuracy segments. By choosing an affinity audience category like “Home Decor Enthusiast” and pairing it with home decor-related keywords, you can reach people who are passionate about decorating their living spaces. Affinity audiences help you raise awareness and drive consideration among people who are truly interested in your products or services, enabling you to reach the right audience with your video campaign.