You’re creating a video ad for a restaurant chain with the goal of driving reservations on its website, “Book Now” call-to-actions (CTAs) you should use in the ad.
- Check us out
- Book now
- Learn more
- Call now
The correct answer is: Book now
Explanation: When creating a video ad for a restaurant chain with the goal of driving reservations on its website, the most effective call-to-action (CTA) to use is “Book now.” This CTA is clear, direct, and prompts viewers to take action, increasing the likelihood of driving reservations. Other CTAs, such as “Learn more” or “Visit us,” may be less effective as they are not as specific or urgent in encouraging viewers to take immediate action.