You should use the In-Market Audiences solution for your Google Video campaign to reach people who are actively looking to buy certain products or services in the near future so you can grow consideration and interest for your brand.
- Custom Audiences
- Life Events
- In-Market Audiences
- Affinity Audiences
The correct answer is: In-Market Audiences
Explanation: If your aim is to target individuals who are actively searching for specific products or services to purchase soon, consider utilizing in-market audience segments. This solution enables you to reach consumers who have indicated an intent to buy, are in the appropriate mindset and have not yet interacted with your website. In-market segments are ideal for advertisers who focus on achieving conversions from potential customers who are close to making a purchase. It’s also a great option for driving new, incremental customers to your website and engaging with individuals who are further down the consideration funnel.