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When would you use Insights Finder and Find My Audience?

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You use Insights Finder and Find My Audience when you’re looking to understand who your most valuable customers are on YouTube and how to reach them.

  • When you’re looking to create audience lists that you can immediately apply to any of your Google Video campaign.
  • When you’re looking to understand what audience solutions in an existing campaign are delivering the best results.
  • When you’re looking to create audience lists similar to the audiences who delivered the best results in your Google Video campaign.
  • When you’re looking to understand who your most valuable customers are on YouTube and how to reach them.

The correct answer is: When you’re looking to understand who your most valuable customers are on YouTube and how to reach them.

Insights Finder and Find My Audience should be used when you want to gain a deeper understanding of your most valuable customers on YouTube and how to reach them effectively. These tools analyze aggregated and anonymized Google signals to provide insights on audiences and search trends, enabling you to develop data-driven strategies for your brand, media, search, and creative campaigns. While Insights Finder is only available to eligible partners, you can access Find My Audience on Think with Google to discover new audiences, download a free audience profile, and connect with the people who matter most to your business through targeted YouTube campaigns.

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