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Home » Google Video Advertising Exam Answers » This is your first time running a Video action campaign. What approach to bidding strategy should you implement to get optimal results?

This is your first time running a Video action campaign. What approach to bidding strategy should you implement to get optimal results?

If this is your first time running a Video action campaign, you should start with Maximize Conversions to establish CPA performance, then switch to Target CPA to capture more conversions at the desired CPAs 

  • You should start with cost-per-view bidding to establish CPV performance, then switch to Maximize Conversions to capture more conversions at the desired CPA.
  • You should start with cost-per-view bidding to establish CPV performance, then switch to Target CPA to capture more conversions at the desired CPA.
  • You should start with Target CPA to establish CPA performance, then switch to Maximize Conversions to capture more conversions at the desired CPA.
  • You should start with Maximize Conversions to establish CPA performance, then switch to Target CPA to capture more conversions at the desired CPAs

The correct answer is: You should start with Maximize Conversions to establish CPA performance, then switch to Target CPA to capture more conversions at the desired CPAs

Explanation: To get optimal results from your first Video action campaign, start with Maximize Conversions to establish CPA performance. Then, switch to Target CPA to capture more conversions at the desired CPA. If you have a video CPA in mind, start with Target CPA bidding. If you don’t, follow the bid guidance recommendations that appear in Google Ads when setting up your campaign. Make sure your campaign has been running for at least 14 days, is generating at least five conversions per day for the past 14 days, and achieving daily CPAs that don’t vary by more than 20% over the past seven days before switching to Target CPA. Set a daily budget that’s at least 10x the expected CPA of your campaigns.

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