If you are running a Video action campaign, start with Maximize Conversions to establish CPA performance, then switch to Target CPA to capture more conversions at the desired CPA.

• Start with cost-per-view bidding to establish CPV performance, then switch to Target CPA to capture more conversions at the desired CPA.
• Start with Target CPA to establish CPA performance, then switch to Maximize Conversions to capture more conversions at the desired CPA.
• Start with cost-per-view bidding to establish CPV performance, then switch to Maximize Conversions to capture more conversions at the desired CPA.
• Start with Maximize Conversions to establish CPA performance, then switch to Target CPA to capture more conversions at the desired CPA.

The correct answer is: Start with Maximize Conversions to establish CPA performance, then switch to Target CPA to capture more conversions at the desired CPA.

Explanation: For optimal results in your first Video action campaign, start with Maximize Conversions bidding to establish conversion volume and a steady CPA. Then, switch to Target CPA bidding to capture even more conversions at your campaign’s desired CPA. Before making the change, ensure that your campaign has been running for at least 14 days, generating at least five conversions per day for the past 14 days, and achieving daily CPAs that don’t vary by more than 20% over the past seven days. Set a daily budget that’s at least 10x the expected CPA of your campaigns and consider setting a target CPA that’s 1x to 2x your Display CPA or 2x to 3x your Search CPA.