The goal of your Google Video campaign is to grow consideration. Your bidding solution should optimize toward the “Views”.
- Actions
- Clicks
- Impressions
- Views
The correct answer is: Views
Explanation: In a Google Video campaign designed to target consideration goals, it is crucial to optimize the bidding solution for “views.” A consideration marketing campaign is primarily focused on strengthening consideration, retention, and loyalty, as well as raising purchase intent. Employing skippable in-stream and in-feed video ads with cost-per-view (CPV) bidding will help to drive views and work towards these objectives. Assessing your campaign’s effectiveness can be done by monitoring core performance metrics such as total views and average cost-per-view.