YouTube advertisers should understand that people watch YouTube on connected TV devices, which further extends YouTube’s reach.
- Production companies act as gatekeepers, since they control the biggest distribution channels.
- People switch between the many streaming services available and have shorter attention spans.
- Long-form livestreaming content is enjoying a popularity surge, which lets advertisers reach engaged users frequently.
- People watch YouTube on connected TV devices, which further extends YouTube’s reach.
The correct answer is: People watch YouTube on connected TV devices, which further extends YouTube’s reach.
Explanation: YouTube advertisers should be aware of the trend that people are watching more content on TV screens, specifically through Connected TV (CTV), which is the fastest growing screen for YouTube. This is shown by a study by Nielson that states that YouTube CTV accounts for over 50% of ad-supported streaming watch time for people ages 18 and up. The popularity of streaming devices continues to increase and people are gathering together to watch content on CTV devices, making it a valuable platform for advertisers to engage their audience with more meaningful content.