If your goal is to drive more conversions, you’d compare your CPA to that of non-brand Search performance and allow three to seven days to achieve desired CPA performance before making adjustments.

• You’d compare your CPA to that of brand Search performance and allow one to three days to achieve desired CPA performance before making adjustments.
• You’d compare your CPA to that of brand Search performance and allow three to seven days to achieve desired CPA performance before making adjustments.
• You’d compare your CPA to that of non-brand Search performance and allow one to three days to achieve desired CPA performance before making adjustments.
• You’d compare your CPA to that of non-brand Search performance and allow three to seven days to achieve desired CPA performance before making adjustments.

The correct answer is: You’d compare your CPA to that of non-brand Search performance and allow three to seven days to achieve desired CPA performance before making adjustments.

Explanation: To evaluate video action campaign performance, you should compare the cost per acquisition (CPA) of the video campaigns with non-brand search performance and wait for three to seven days before making any changes. You should also look for improvement in search campaigns while running video campaigns as video campaigns often drive higher search efficiency. To track conversions, you should set up conversion tracking on your website by selecting the conversion type, defining the action to track, and choosing how you want to measure the impact of your ad. You can extend the conversion window for engaged-view conversions to align with a realistic time from view to conversion and apply the tag to your website to complete the setup.