Privacy Policy

SCHOOL4SEO

Get Certified Quickly

Home » Google Video Advertising Exam Answers » How should you approach your audience strategy when setting up a video action campaign to convert intent into action?
Hire for the Google Exams

How should you approach your audience strategy when setting up a video action campaign to convert intent into action?

Advertisement-Space

Focus on those most likely to convert to drive efficient conversions by starting with high-intent audiences before expanding to broader audience types. This is how you should approach your audience strategy when setting up a video action campaign to convert intent into action.

  • Focus on those less likely to convert to drive conversion volume by starting with broader audience types before expanding to high-intent audiences.
  • Focus on those less likely to convert to drive conversion volume by starting with low-intent audiences before expanding to high-intent audiences.
  • Focus on those most likely to convert to drive efficient conversions by starting with only your data segments before expanding to broader audience types.
  • Focus on those most likely to convert to drive efficient conversions by starting with high-intent audiences before expanding to broader audience types.

The correct answer is: Focus on those most likely to convert to drive efficient conversions by starting with high-intent audiences before expanding to broader audience types.

Explanation: To approach your audience strategy for a video action campaign, start with high-intent audiences such as remarketing and Custom Audiences. This group includes past visitors, customers with existing contact information, and those that match the desired demographic profile. By focusing on these engaged and relevant groups, you increase your chances of efficient conversions, achieving an average 20% increase compared to manual targeting. Start with lower-funnel audiences and expand your reach by entering relevant keywords, URLs, and apps to target your ideal audience.

N/A

Leave a Comment