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What can Reach Planner help with when doing media planning?

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When doing media planning, the Reach Planner help forecast reach of your YouTube campaign alongside TV.

  • It can help forecast reach of your YouTube campaign alongside Search.
  • It can help forecast reach of your YouTube campaign alongside print ads.
  • It can help forecast reach of your YouTube campaign alongside social media.
  • It can help forecast reach of your YouTube campaign alongside TV.

The correct answer is: It can help forecast reach of your YouTube campaign alongside TV.

Explanation: Reach Planner is a Google Ads campaign planning tool that helps with forecasting reach-based video campaigns across YouTube and video partner sites and apps. It uses Google’s Unique Reach methodology to accurately plan the performance and spend of ad campaigns across different devices, ad formats, demographics, and geographies. The tool also provides detailed line items for each ad format in the media plan to help users adjust budget, location, targeting, and other settings. Reach Planner can forecast the reach estimates of campaigns based on data from similar campaigns, allowing users to confidently plan for efficient reach and budget.

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