“In-Market Audiences” is used to reach people who are actively looking to buy certain products or services in the near future so you can grow consideration and interest for your brand.
- Life Events
- Affinity Audiences
- Custom Audiences
- In-Market Audiences
The correct answer is: In-Market Audiences
Explanation: To target consumers who are actively researching or considering buying a product or service like yours, advertisers should use the “In-Market Audiences” solution for their Google Video campaign. This audience solution targets consumers who have indicated intent to purchase and are close to completing a purchase. In-Market Audiences are determined based on signals such as Google Search and Maps search, visits to purchase-intent sites, and surveys. It is ideal for performance advertisers who want to reach customers further down the consideration funnel with a higher likelihood of converting and advertisers who want to drive new, incremental customers to their site.