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You’re determining which audience solutions to use in your Google Video campaign with an awareness goal. Which two should you consider?

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If you’re determining which audience solutions to use in your Google Video campaign with an awareness goal, the two recommended audience solutions are Affinity Audiences and Custom Audiences.

  • Affinity Audiences and Life Events
  • In-Market Audiences and Custom Audiences
  • Life Events and In-Market Audiences
  • Affinity Audiences and Custom Audiences

The correct answer is Affinity Audiences and Custom Audiences

Explanation: If your marketing objective is to build awareness in your Google Video campaign, you should consider using Affinity Audiences and Custom Audiences. These two audience solutions can help you reach a wide audience and build brand awareness. Affinity Audiences connects you with users based on their interests and lifestyles, while Custom Audiences allows you to create a unique list of people based on their browsing history, app usage, and keywords. By using these audience solutions, you can reach people who are likely to be interested in your products or services and build awareness for your brand.

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