With your Google Video campaign, you should use the Custom Audiences to reach people who use apps that are similar to yours.
- Affinity Audiences
- Life Events
- Infinite Taxonomy Audiences
- Custom Audiences
The correct answer is: Custom Audiences
Explanation: To reach people who use apps similar to yours with your Google Video campaign, you can use the Custom Segments audience solution. By adding specific app names related to your product or service, you can set up a custom segment in your Video campaigns. Google Ads will then display ads to people who use these apps and are likely to be interested in your product or service. Custom Segments also allows you to connect with unique user groups based on their interests and passions by creating a custom list of people. You can use this feature in your Display, Discovery, Gmail, and Standard Shopping campaigns as well.