If it’s your first time running a Video action campaign, you’d start with Maximize Conversions to establish CPA performance, then switch to Target CPA to capture more conversions at the desired CPA.

• You’d start with cost-per-view bidding to establish CPV performance, then switch to Maximize Conversions to capture more conversions at the desired CPA.
• You’d start with cost-per-view bidding to establish CPV performance, then switch to Target CPA to capture more conversions at the desired CPA.
• You’d start with Target CPA to establish CPA performance, then switch to Maximize Conversions to capture more conversions at the desired CPA.
• You’d start with Maximize Conversions to establish CPA performance, then switch to Target CPA to capture more conversions at the desired CPA.

The correct answer is: You’d start with Maximize Conversions to establish CPA performance, then switch to Target CPA to capture more conversions at the desired CPA.

Explanation: To achieve the best results, begin with Maximize Conversions to establish a cost-per-action (CPA) performance, then switch to Target CPA to capture more conversions at the desired CPA. If you have a video CPA in mind, start with Target CPA bidding. If you don’t know your video CPA, use Google Ads’ bid guidance recommendations when setting up your campaign. Maximize Conversions bidding is suitable for driving as many conversions as possible in a seasonal or promotional campaign. Before switching to Target CPA, ensure your campaign meets specific criteria, including a minimum of five conversions per day for 14 days, and a stable daily CPA.