You should repeat what you’re offering. This is the best practice you should follow when making creative for a video action campaign.

• You should communicate multiple messages.
• You should communicate the offer at the end.
• You should repeat your call-to-action.
• You should repeat what you’re offering.

The correct answer is: You should repeat what you’re offering.

When making creative for a video action campaign, it’s best practice to repeat what you’re offering. In addition to having a clear call-to-action and front-loading your offer, make sure to repeat your call-to-action and echo it in the voiceover and graphics. To create compelling and conversion-optimized video ads, follow Google’s ABCDs of effective creative for Action: Attention, Branding, Context, and Direct response.