Matias is thrilled about including video remarketing in his latest campaign strategy to bolster pre-holiday sales of his company’s new toy release. He is eager to re-engage with his prior customers who are exploring his YouTube content. What benefit of video remarketing meets his need? April 26, 2019 N/A
Jared would like to use video remarketing to re-engage his current YouTube audience with a new product release. What’s the critical first step he needs to take within Google Ads to start a video remarketing campaign? April 26, 2019 N/A
If the primary goal for your video campaign is building awareness, what are the KPIs you’d look at? April 26, 2019 N/A
What benefit of advertising with TrueView best serves a new video advertiser hoping to share his niche brand story with just the right audience? April 26, 2019 N/A
Cards are a great way to increase engagement with your video ad or brand. Where do you create cards? April 26, 2019 N/A
Yoko wants to re-engage prior customers who’ve visited her YouTube channel but haven’t downloaded the shopping app. What can she identify to make a video remarketing list? April 26, 2019 N/A
If the primary goal for your video campaign is influencing consideration, what are the KPIs you’d look at? April 26, 2019 N/A
True or False: More than one YouTube account can be linked to a Google Ads account. April 26, 2019 N/A
You’re an agency that needs to know the technical specifications to build and implement your upcoming video campaign. Where can you go to find out how each ad format works, creative submission timelines, technical specifications April 26, 2019 N/A
You work for an advertiser or agency with an upfront deal. What is the best way to reserve Google Preferred inventory? April 26, 2019 N/A
Tom has his sights set on this TrueView in-stream ad launching his new food truck company app. What creative element encourages his customers to interact with the ad and actually take action? April 26, 2019 N/A
These people are redefining what it means to be a celebrity by being approachable, conversational, and authentic to millions of dedicated followers. They can activate millions of fans with a click of the “publish” button — and some are sharing the spotlight with brands April 26, 2019 N/A
are optional, clickable thumbnail images that appear next to TrueView InStream ads on YouTube. April 26, 2019 N/A
True or False: To get full access to YouTube analytics, you need to link your AdWords and YouTube accounts. April 26, 2019 N/A
A client who wants to advertise before, during, or after popular videos on the Display Network should: April 26, 2019 N/A
Maria wants to make sure and share her video ads when her target audience is most likely to view them! When setting up her TrueView Standard video campaign in Google Ads, what setting allows her to adjust these parameters? April 26, 2019 N/A
Your manager wants to know how Google can help your brand get in front of mobile users. What might you say? April 26, 2019 N/A
Using a variety of Google tools, Jose was able to glean insight into jean preferences for the area of Chicago in which his new store is opening. However, he has plans to expand nationally! April 26, 2019 N/A
Which ad format gives viewers the choice of whether or not to watch your ad, and helps drive brand consideration? April 26, 2019 N/A
In his TrueView discovery ad, Amir wants to invite people to click to watch his YouTube video about a DIY home improvement project. What call to action language gives learners a reason to take action? April 26, 2019 N/A
What’s the first step when determining the right video solution for your campaign? April 26, 2019 N/A
Mavi wants to do a collaboration with a YouTube star in which she includes her brand’s message in the creator’s video. What type of collaboration does this describe? April 26, 2019 N/A
Sebastien wants to get a good read on how his users are interacting with his videos across different geographies of his target demographic. For example, it would be helpful to know what calls-to-action are driving higher clickthrough rates April 26, 2019 N/A
How can an advertiser set up Google Ads conversion tracking for a TrueView in-stream ad campaign? April 26, 2019 N/A
Before finalizing the target audience for his next campaign, Sacha would like to find out more about what his potential audience, especially what they think about his product. What Google tool could he use to gain this insight quickly? April 26, 2019 N/A
What’s the view rate of an AdWords campaign that shows 10,000 impressions, 900 views, and 300 clicks? April 26, 2019 N/A
True or False: YouTube remarketing lists can be used with standard text and display ads. April 26, 2019 N/A
What’s the difference between cost-per-click (CPC) bidding and cost-per- view (CPV) bidding? April 26, 2019 N/A
If an advertiser adds affinity audiences and topics to the same targeting group, a TrueView ad will show: April 26, 2019 N/A
Which should you consider when evaluating the performance of an advertiser’s TrueView campaign for brand awareness? April 25, 2019 N/A
Your agency wants to run an ad campaign that reaches audiences that are hard to find on TV, impacts customers with engaging formats, and allows your team to measure and optimize their campaigns in near real time. Where can you advertise to accomplish all three of these objectives? April 25, 2019 N/A
You want to plan YouTube media in terms of reach and frequency, talk in terms of GRPs and cost per points. What Google measurement solution will you use? April 25, 2019 N/A
The initial remarketing list size for video campaigns includes users from the past: April 25, 2019 N/A
Targeting lets advertisers place ads on specific websites, YouTube videos, and YouTube Partner channels with TrueView ads. April 25, 2019 N/A
An advertiser wants to know the minimum amount of money that she must spend on an AdWords campaign. What should you tell her? April 25, 2019 N/A
If your client wants a specific reach for a specific price on YouTube, you should use: April 25, 2019 N/A
What’s the maximum number of targeting groups you can create in a video campaign? November 6, 2018 N/A