Video Advertising Exam Archives - Page 3 of 3

An advertiser is charged for viewing a TrueView Discovery ad when someone:

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April 26, 2019April 25, 2019

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Where would a call-to-action (CTA) overlay show?

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April 26, 2019April 25, 2019

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Maria wants to make sure and share her video ads when her target audience is most likely to view them! When setting up her TrueView Standard video campaign in Google Ads, what setting allows her to adjust these parameters?

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April 26, 2019April 25, 2019

N/A

Your manager wants to know how Google can help your brand get in front of mobile users. What might you say?

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April 26, 2019April 25, 2019

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TrueView Video Discovery ads can run on:

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April 26, 2019April 25, 2019

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TrueView in-stream ads and Video Discovery ads appear, respectively:

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April 26, 2019April 25, 2019

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What are the targeting options for mastheads?

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April 26, 2019April 25, 2019

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What is Google’s programmatic buying platform?

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April 26, 2019April 25, 2019

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True or False: You can use contextual targeting with videos.

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April 26, 2019April 25, 2019

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Using a variety of Google tools, Jose was able to glean insight into jean preferences for the area of Chicago in which his new store is opening. However, he has plans to expand nationally!

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April 26, 2019April 25, 2019

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Video ads can run on:

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April 26, 2019April 25, 2019

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video/TrueView campaigns can help advertisers optimize for:

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April 26, 2019April 25, 2019

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Which ad format gives viewers the choice of whether or not to watch your ad, and helps drive brand consideration?

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April 26, 2019April 25, 2019

N/A

Which can’t be added to a TrueView video?

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April 26, 2019April 25, 2019

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In his TrueView discovery ad, Amir wants to invite people to click to watch his YouTube video about a DIY home improvement project. What call to action language gives learners a reason to take action?

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April 26, 2019April 25, 2019

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A tech-savvy musician, Josef wants to create his first video ad and he has budget to do so! Although he’s a bit concerned about the actual filmmaking part, he is excited to make this ad himself using YouTube’s Director app

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April 26, 2019April 25, 2019

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What’s the first step when determining the right video solution for your campaign?

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April 26, 2019April 25, 2019

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Mavi wants to do a collaboration with a YouTube star in which she includes her brand’s message in the creator’s video. What type of collaboration does this describe?

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April 26, 2019April 25, 2019

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A viewer can skip watching a TrueView in-stream ad after:

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April 26, 2019April 25, 2019

N/A

Video ads can appear on:

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April 26, 2019April 25, 2019

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Which can an advertiser include in a TrueView video ad to increase interactivity?

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April 26, 2019April 25, 2019

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Sebastien wants to get a good read on how his users are interacting with his videos across different geographies of his target demographic. For example, it would be helpful to know what calls-to-action are driving higher clickthrough rates

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April 26, 2019April 25, 2019

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A TrueView Video discovery ad needs to be:

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April 26, 2019April 25, 2019

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True or False: IP address exclusion is not available for TrueView campaigns

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April 26, 2019April 25, 2019

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How can an advertiser set up Google Ads conversion tracking for a TrueView in-stream ad campaign?

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April 26, 2019April 25, 2019

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True or False: Video ads may appear in videos marked “Private” on YouTube.

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April 26, 2019April 25, 2019

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John launched a new line of men’s shoes on his fashion website, and he wants to build awareness about the launch. Which targeting option should he use?

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April 26, 2019April 25, 2019

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A click on a companion banner:

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April 26, 2019April 25, 2019

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When is someone added to an advertiser’s video remarketing list?

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April 26, 2019April 25, 2019

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Before finalizing the target audience for his next campaign, Sacha would like to find out more about what his potential audience, especially what they think about his product. What Google tool could he use to gain this insight quickly?

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April 26, 2019April 25, 2019

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Which of these formats can be booked cross-screen (mobile and desktop)?

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April 26, 2019April 25, 2019

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A TrueView in-stream ad view is counted when a viewer:

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April 26, 2019April 25, 2019

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With a Masthead ad, an advertiser can reserve:

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April 26, 2019April 25, 2019

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What’s the view rate of an AdWords campaign that shows 10,000 impressions, 900 views, and 300 clicks?

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April 26, 2019April 25, 2019

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True or False: YouTube remarketing lists can be used with standard text and display ads.

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April 26, 2019April 25, 2019

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What percentage of video views on YouTube come from mobile devices?

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April 26, 2019April 25, 2019

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With YouTube Analytics, you can track metrics on:

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April 26, 2019April 25, 2019

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TrueView video campaigns can include:

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April 26, 2019April 25, 2019

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What does average view frequency measure?

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April 26, 2019April 25, 2019

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Which ad rotation option can’t be used for video campaigns?

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April 26, 2019April 25, 2019

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True or False: Advertisers have to implement a code to use the remarketing feature on AdWords for video.

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April 26, 2019April 25, 2019

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Which of these can be created to run on the Display Network?

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April 26, 2019April 25, 2019

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An advertiser who wants to target specific categories of video content on the Display Network should:

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April 26, 2019April 25, 2019

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What is masthead billing based on?

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April 26, 2019April 25, 2019

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What’s the maximum length a TrueView video ad can be?

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April 26, 2019April 25, 2019

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What’s the difference between cost-per-click (CPC) bidding and cost-per- view (CPV) bidding?

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April 26, 2019April 25, 2019

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Which devices can an advertiser target with a mobile video masthead?

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April 26, 2019April 25, 2019

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If an advertiser adds affinity audiences and topics to the same targeting group, a TrueView ad will show:

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April 26, 2019April 25, 2019

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Which targeting methods can be used with TrueView ads?

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April 26, 2019April 25, 2019

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The most effective way to control the number of times someone sees an ad is by:

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April 26, 2019April 25, 2019

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If your client wants to pay only when someone views an ad, you should use:

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April 26, 2019April 25, 2019

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TrueView video ads can be especially effective for driving what goals?

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April 26, 2019April 25, 2019

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Which is the best tip for optimizing a TrueView video for viewer engagement?

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April 25, 2019April 24, 2019

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On mobile alone, what platform reaches more 18- to 49-year-olds than any broadcast or cable TV network?

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April 25, 2019April 24, 2019

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Google helps marketers connect with people using what three kinds of data?

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April 25, 2019April 24, 2019

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Which should you consider when evaluating the performance of an advertiser’s TrueView campaign for brand awareness?

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April 25, 2019April 24, 2019

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To run a TrueView video ad, the video must be uploaded to:

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April 25, 2019April 24, 2019

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Your agency wants to run an ad campaign that reaches audiences that are hard to find on TV, impacts customers with engaging formats, and allows your team to measure and optimize their campaigns in near real time. Where can you advertise to accomplish all three of these objectives?

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April 25, 2019April 24, 2019

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You want to plan YouTube media in terms of reach and frequency, talk in terms of GRPs and cost per points. What Google measurement solution will you use?

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April 25, 2019April 24, 2019

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The initial remarketing list size for video campaigns includes users from the past:

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April 25, 2019April 24, 2019

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Targeting lets advertisers place ads on specific websites, YouTube videos, and YouTube Partner channels with TrueView ads.

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April 25, 2019April 24, 2019

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An advertiser wants to know the minimum amount of money that she must spend on an AdWords campaign. What should you tell her?

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April 25, 2019April 24, 2019

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_______ is used to measure video campaigns.

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April 25, 2019April 24, 2019

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If your client wants a specific reach for a specific price on YouTube, you should use:

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April 25, 2019April 24, 2019

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Video remarketing is a way to optimize:

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April 25, 2019April 24, 2019

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What are best practices for creating a TrueView in-stream ad?

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April 25, 2019April 24, 2019

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True or False: The standard banner size supported by YouTube is 300×250.

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November 6, 2018July 1, 2017

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True or False: Advertisers can implement a remarketing tag for mastheads

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November 6, 2018July 1, 2017

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True or False: Advertisers cannot combine AdWords remarketing lists with a video remarketing list created in YouTube.

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November 6, 2018July 1, 2017

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Why should a YouTube account be linked to a Google+ page?

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November 6, 2018July 1, 2017

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Using advanced campaign settings, YouTube remarketing, and call-to- action overlays (CTAs) are all tips for optimizing:

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November 6, 2018July 1, 2017

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True or False: AdWords for video is only recommended for branding.

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November 6, 2018July 1, 2017

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Which video ads can be created with AdWords for video?

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November 6, 2018July 1, 2017

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Which should be considered when analyzing campaign performance of different TrueView video ad formats?

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November 6, 2018July 1, 2017

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When setting up targeting groups for video ads, it’s most effective to:

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November 6, 2018July 1, 2017

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Frequency capping counts include:

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November 6, 2018July 1, 2017

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How much did the amount of time people spend watching video on the internet grow between the end of 2013 and the end of 2014?

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November 6, 2018June 30, 2017

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A video targeting group:

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November 6, 2018June 30, 2017

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Which of the following can be targeted when building a mobile video masthead?

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November 6, 2018June 24, 2017

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Which is true when creating a targeting group for a video campaign?

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November 6, 2018March 27, 2017

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How is a user added to a video remarketing list?

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November 6, 2018March 2, 2017

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On average, how long does it take for a video ad to get approved?

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November 6, 2018March 2, 2017

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Cost-per-view (CPV) bidding is used for video campaigns.

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November 6, 2018March 2, 2017

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What’s the maximum number of targeting groups you can create in a video campaign?

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November 6, 2018March 1, 2017

N/A

Linking a YouTube channel to a Google+ page lets you:

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November 6, 2018February 28, 2017

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TrueView video discovery ads run on:

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November 6, 2018February 28, 2017

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With TrueView in-stream ads, an advertiser pays:

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November 6, 2018February 28, 2017

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ads can show on YouTube search results before they’re approved, but they can’t run on YouTube or the Google Display Network until fully reviewed and approved.

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November 6, 2018February 28, 2017

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targeting enables advertisers to target specific websites, YouTube videos, and YouTube Partner channels with TrueView ads.

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November 6, 2018February 15, 2017

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With AdWords for video, an advertiser can target:

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November 6, 2018February 15, 2017

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Which is a tip for optimizing a TrueView video for viewer engagement?

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November 6, 2018February 15, 2017

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True of False: Advertisers can use call-to-action overlays (CTAs) for free.

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November 6, 2018January 26, 2017

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With TrueView Video Discovery ads, advertisers can target:

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November 6, 2018January 26, 2017

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True or False: TrueView in-stream ads and TrueView in-display ads can be in the same AdWords for video campaign.

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November 6, 2018June 3, 2016

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TrueView Video Discovery ads run on which YouTube pages

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November 6, 2018June 3, 2016

N/A

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