You summarize the short-form content trend to a marketing expert, Short-form content is valuable, but only relevant for advertisers looking to reach Gen Z audiences.

• Advertisers with awareness goals should create short-form content that’s highly engaging.
• Focus on either long- or short-form content, as using both creates an inconsistent experience.
• Short-form content acts as a discovery tool for audiences who also enjoy long-form content.
• Short-form content is valuable, but only relevant for advertisers looking to reach Gen Z audiences.

The correct answer is: Short-form content acts as a discovery tool for audiences who also enjoy long-form content.

Explanation: Short-form content is a popular trend that serves as a discovery tool for audiences who also enjoy long-form content. With more people seeking to inform and entertain themselves throughout the day, platforms like YouTube’s Shorts, which has 1.5 billion monthly logged-in users, are becoming increasingly popular. By uploading both Shorts and long-form content, official artist channels are experiencing better overall watch time and subscriber growth relative to those only uploading long-form.