You work at a marketing agency and your client is looking to understand the short-form content trend. You should summarize it as the short-form content acts as a discovery tool for audiences who also enjoy long-form content.

• Advertisers with awareness goals should create short-form content that’s highly engaging.
• Short-form content is valuable, but only relevant for advertisers looking to reach Gen Z audiences.
• Focus on either long- or short-form content, as using both creates an inconsistent experience.
• Short-form content acts as a discovery tool for audiences who also enjoy long-form content.

The correct answer is: Short-form content acts as a discovery tool for audiences who also enjoy long-form content.

Explanation: Short-form content serves as a way for audiences to discover longer-form content. Users are consuming short-form content for entertainment and information throughout the day. As per YouTube, Shorts is the world’s largest short-form platform with 1.5 billion monthly logged-in users. Official artist channels that upload both short-form and long-form videos see better overall watch time and subscriber growth compared to those only uploading long-form content.