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Home » Google Video Advertising Exam Answers » You’re setting up a video action campaign to convert intent to action. How should you approach your audience strategy?

You’re setting up a video action campaign to convert intent to action. How should you approach your audience strategy?

You’re setting up a video action campaign to convert intent to action. You’d focus on those most likely to convert to drive efficient conversions by starting with high-intent audiences before expanding to broader audience types.

  • You’d focus on those less likely to convert to drive conversion volume by starting with low-intent audiences before expanding to high-intent audiences.
  • You’d focus on those most likely to convert to drive efficient conversions by starting with only your data segments before expanding to broader audience types.
  • You’d focus on those less likely to convert to drive conversion volume by starting with broader audience types before expanding to high-intent audiences.
  • You’d focus on those most likely to convert to drive efficient conversions by starting with high-intent audiences before expanding to broader audience types.

The correct answer is: You’d focus on those most likely to convert to drive efficient conversions by starting with high-intent audiences before expanding to broader audience types.

Explanation: For a successful video action campaign, it is recommended to start with high-intent audiences such as remarketing and Custom Audiences. These groups consist of past visitors, customers with existing contact information, and those matching the desired demographic profile. By focusing on these highly engaged and relevant audience segments, advertisers can drive efficient conversions, achieving an average 20% increase in conversions compared to manual audiences. The strategy should focus on lower-funnel audiences initially and expand as the campaign progresses.

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