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What’s the benefit of opting into Google Video partners for a Google Video campaign with an awareness goal?

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Extending the reach of video ads to a collection of leading publisher sites and apps is the benefit of opting into Google Video partners for a Google Video campaign with an awareness goal.

  • Extending the reach of video ads to YouTube Live streaming and Premieres.
  • Providing access to more engagement metrics to measure the impact of the campaign.
  • Providing access to engage with audiences on the YouTube mobile homepage.
  • Extending the reach of video ads to a collection of leading publisher sites and apps.

The correct answer is: Extending the reach of video ads to a collection of leading publisher sites and apps.

Explanation: Selecting Google Video partners while creating a Google Video campaign aimed at raising awareness is advantageous as it broadens your video ads’ exposure to numerous high-quality publisher sites and mobile applications. This strategy enables you to reach audiences beyond the YouTube platform and can result in up to 20% extra reach for the same advertising budget. Google video partners consist of leading publishers in various sectors like entertainment, sports, gaming, and news, ensuring that your ads are showcased to a wider and appropriate audience, thus boosting the overall efficacy of your campaign.

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