You should use Infinite Taxonomy Audiences when you want to reach people based on their interests using your Google Video campaign, but you’re not looking to build or refresh audiences manually.
- Affinity Audiences
- Life Events
- Custom Audiences
- Infinite Taxonomy Audiences
The correct answer is: Infinite Taxonomy Audiences
Explanation: The recommended audience solution for a Google Video campaign to reach people based on their interests without building or refreshing audiences manually is Infinite Taxonomy audiences. These are pre-curated audience segments created by Google with over 50,000 categories to choose from. Unlike custom intent, the keywords within the audience don’t need to be refreshed, as the segments are continuously updated with consumer interest and behavior signals from Google properties like YouTube, Gmail, and Google Maps. Infinite Taxonomy audiences offer a breadth of categories, ranging from awareness to consideration to action, making them ideal for targeting users based on their interests.