While working at a marketing agency, your client asks you to explain the short-form content trend. You should summarize it by explaining that short-form content acts as a discovery tool for audiences who also enjoy long-form content.

• By explaining that short-form content is valuable, but only relevant for advertisers looking to reach Gen Z audiences.
• By explaining that advertisers with awareness goals should create short-form content that’s highly engaging.
• By explaining that short-form content acts as a discovery tool for audiences who also enjoy long-form content.
• By explaining that you should focus on either long- or short-form content, as using both creates an inconsistent experience.

The correct answer is: By explaining that short-form content acts as a discovery tool for audiences who also enjoy long-form content.

Explanation: The short-form content trend is a way for audiences to discover and engage with content throughout their day. Short-form content, like YouTube Shorts, serves as a discovery tool for longer-form content. With 1.5 billion monthly logged-in users, Shorts is the biggest short-form platform in the world. Channels that upload both short and long-form content are seeing better overall watch time and subscriber growth.