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Home » Google Video Advertising Exam Answers » To reach people based on their interests without having to build or refresh those audiences, what audience solution should you use for your Google Video campaign?
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To reach people based on their interests without having to build or refresh those audiences, what audience solution should you use for your Google Video campaign?

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To reach people based on their interests without having to build or refresh those audiences, you should use Infinite Taxonomy Audiences for your Google Video campaign.

  • Custom Audiences
  • Life Events
  • Affinity Audiences
  • Infinite Taxonomy Audiences

The correct answer is: Infinite Taxonomy Audiences

Explanation: The best audience solution to reach people based on their interests without having to build or refresh those audiences is Infinite Taxonomy audiences. These dynamic audience segments are created by Google and continuously refreshed with relevant consumer interest and behavior signals, without the need to refresh keywords like custom intent. With over 50,000+ categories to choose from, Infinite Taxonomy contains a breadth of segments from awareness to consideration to action, making it an ideal choice for Google Video campaigns looking to target audiences based on their interests.

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