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Home » Google Video Advertising Exam Answers » You’re making a video ad with the goal of driving reservations for a tourism company on their website. Which of the following call-to-actions (CTAs) should you use in the ad?

You’re making a video ad with the goal of driving reservations for a tourism company on their website. Which of the following call-to-actions (CTAs) should you use in the ad?

Last Updated on 2 weeks by School4Seo Team

You’re making a video ad with the goal of driving reservations for a tourism company on their website. “Book now “ is the call-to-actions (CTAs) you should use in ad.

  • Check us out
  • Call now
  • Learn more
  • Book now 

The correct answer is: Book now

Explanation: “Book now” is the call-to-action (CTA) you should use in the ad.

“Book now” is direct and action-oriented, aligning perfectly with the goal of driving reservations. It creates a sense of urgency and encourages immediate action. This CTA is clear and concise, leaving no ambiguity about the desired user behavior. For a tourism company aiming to increase website reservations, this CTA is highly effective, as it prompts viewers to take the specific action that directly contributes to the business’s goals.

When creating a video ad for a tourism company with the objective of driving reservations via the company’s website, incorporating the call-to-action “Book Now” is the most efficient choice. This direct, action-focused CTA prompts viewers to act right away, resulting in enhanced performance over ambiguous CTAs such as “Learn More” or “Check us out.”

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