Nitin Batra 
The two other reasons apart from allowing YouTube advertisers to reach these users much more effectively, that users choose YouTube are Users choose YouTub to engage with their favorite creators and for rich and diverse content.
From the ABCDs of YouTube advertising Jana has yet to implement the recommendation to direct her viewers on the specific actions they should take after viewing. Her creatives use real people in a fast-paced setting to attract viewers. Audio and video communicate her logo and brand messaging. She’s created a connection using action to evoke excitement in her viewers.
The two smart bidding options available for Marta in TrueView for action campaigns are Max Conversions and target cost-per-acquisition. Because she knows her history with YouTube conversions will determine which smart bidding option she’ll have to use.
Jane tells her client that, with data and tools, google powers YouTube and delivers proven results. To convince her client to use YouTube, the other reason Jane could give that YouTube offers the most engaged audience on the web.
In a bumper ad, Two seconds is usually required to stick the landing.
Google recommend you avoid using Text slides, subtitles, and voice-overs in your bumper ad. An effective bumper ad created, according to Google’s best practices, includes a combination of branding, audio, and breaking the fourth wall — or speaking directly to the camera.
TrueView in-stream ads are skippable ads, bought on a cost-per-view basis.
If Dan wants to get the word out to his existing customers using google ads, he can upload customer information, such as e-mail addresses, to start the customer match process in Google Ads and Display & Video 360.
Along with proven result delivery another two options of choosing YouTube ads are that it offers audience engagement, attention, audience insights and advanced tools to help create impactful campaigns.
TrueView in-stream ad format is billed by cost-per-acquisition (CPA).
Ryan share The audience retention report, a YouTube analytics report with his client to let him know how engaged his viewers are with his content and when they’re dropping off.
The three reasons Drew should tell to his client for choosing YouTube audience solutions are Real-time data, powerful signals, and cross-device reach.
The two reasons creators choose YouTube are that YouTube creators can earn income by sharing ads alongside their content and creators are given the freedom to express themselves.
There are three true statements about the bumper ads. Please choose the right one according to asked question and given options.
Non-skippable in-stream ads are available in auction or as a reservation buy, most similar to ads shown on TV and complement TV campaigns and incremental reach.
Custom Intent audiences reach users who recently searched on Google
Google Video Partners are partnerships formed through Google AdSense, Google AdMob and Google Admanager.
Creators are paid for sharing ads alongside their content. This is how YouTube help creators earn a living.
User Intent is the one important data signal to keep in mind when creating your YouTube campaign.
The YouTube masthead is effective for advertisers with goals to Reach a massive audience around a tentpole event. OR to Drive awareness for a new product launch.
TrueView in-stream and TrueView for reach are the video format, available on Google Video Partners.
Maximize conversions captures as many valuable actions as possible within a given budget.
Action: online conversions, store visits, sales lift are the other business benefit YouTube can help them achieve.
YouTube drives actions focused on apps, website activity, lead generation, and offline store visits.
The traffic sources report you should produce in YouTube Analytics to see where viewers found your brand’s content.
Janine upload customer information, such as e-mail addresses, in Google Ads and Display & Video 360 to start the Customer Match process.
Aaron tell the client that about ad relevance on YouTube to change his mind. Viewers pay three times more attention to relevant ads than those aimed at generic audiences.
TrueView for action ads target high-intent audiences at key moments of making a buying decision, and help them make the purchase.
A marketer who wants to use custom intent audiences to deliver a customizable and consistent call-to-action, driving clicks and website actions. This marketer would be an ideal client for TrueView for action.
YouTube has the most engaged audience, is powered by Google data and tools, and delivers proven results. These are the three key reasons advertisers choose YouTube to help build their brands.
Cross-device reach is the other benefit of YouTube audience solutions Mira should mention while explaining to a new client how YouTube can help brands reach the most attractive customers and prospects by helping them tap into real-time data and powerful signals to be more effective storytellers.
The follow-up storytelling method uses a long-piece format creative ad to deliver a brand’s messaging and shorter ads to reinforce it.
Google Surveys i.e a Google’s data-driven tools, is part of Google Analytics Solutions.
YouTube Analytics can provide Traffic source and device information, where people are watching your videos.
Google’s In-market audience signals help an advertiser connect with their target audience by reaching people performing searches with the intent to buy or searching for competitive products.
The audience retention report can give you the average view duration for all of the videos on your brand’s channel.
A compelling reason YouTube would be a good solution for her client to consider is the living room, once ruled by broadcast TV and physical media, is YouTube’s fastest-growing platform
In the ABCD recommendations Google created for YouTube advertising, The C and D stand for Connect and Direct.
Maximize conversions and Target cost-per-acquisition are the two types of bidding available for TrueView for action to help drive conversions.
Over 55% of people search for a product on Google, then use YouTube to learn more about it before they purchase. This is one reason an advertiser would choose YouTube for action.
A key benefit of bumper ads is that They deliver maximum reach. They deliver comparable brand impact to TrueView for advertisers.
The tested benefits of bumper ads are that these are effective, efficient, and help businesses reach new people.
By reaching people based on where they shop or eat Google’s Consumer Patterns audience signals help an advertiser connect with their target audience.
Google recommend Tease/amplify/echo, direct shot, the follow-up storytelling methods for use within your YouTube campaigns.
Bumper ads and TrueView for action are the two video formats, available on Google Video Partners.
Budget time to establish the ad and stick the landing. and Focus on a single, simple purpose are two tips you can share with them about these ads.
YouTube is powered by Google data and tools. This is the another reason advertisers choose YouTube.
Life Events audiences and In-Market audiences are the two audience solutions that can help Annilee increase consideration of her client’s products when customers are ready to buy.
Based on the ABCDs of designing YouTube ads, Use familiar faces like celebrities, YouTube creators, or influencers is the one way to attract viewers.
A tip Google recommends to create an effective bumper ad is to Focus on a single, simple purpose.
YouTube deliver Awareness, consideration, action for her client.
Online conversions is a result driven by a YouTube advertising campaign to achieve action.
For TrueView for action, Clicks, video engagement, impressions are three events can make up an online conversion.
Users choose YouTube for rich and diverse content. This is the another reason users choose YouTube.
Demographics, Affinity, and Custom Affinity are the three YouTube audience solutions Julian should recommend.
YouTube Analytics tell you about Real-time views and watch-time, what people are watching on your client’s channel.
The watch time report provides you the aggregated totals of the minutes people spent viewing a video over time.
Target-cost-per-acquisition (tCPA) bidding strategy works to hit your desired CPA and allows you to achieve more conversions at a stronger ROI without manual optimization.
Customer Match audience, a first-party audience solution would be ideal for Vesta’s YouTube campaign.
In-Market audiences will help Robert influence customer consideration, if He wants his products to be featured in various online sporting publications while potential customers are researching and comparing different football brands online.
Responsive Display Ads use a machine-learning model to determine optimal assets for each ad slot using predictions based on an advertiser’s performance history. This is how Responsive Display Ads Use Automation.
Automated bidding can help Amanda by setting her bids when auctions happen.
Custom Intent audiences is the another suitable option Brian could choose to help him influence potential customer consideration.
Reach, simplicity and automation are provided by Responsive Display Ads.
The two ways that Google Ads can drive your business goals are that is Boost your conversions by connecting you to people in the moments that matter and Help you reach a wider audience and maximize exposure.
Responsive Display Ads are built for performance, reach, and scale. This is the advantage of it.
Brian’s ads can appear on websites relevant to bicycles, and therefore connect him to his potential audience if he use Google Display Ads to achieve his business objectives of increasing the scale of his business.
Steve should try In-Market Audience if he wants to use Google Display Ads to reach new customers who are looking to purchase products similar to his.
By helping advertisers deliver relevant advertising as people browse the web, Google Display Ads help advertisers meet their marketing objectives and drive results.
Benefit to Simon from Google Smart Display Campaigns is that his ads are automatically generated from the building blocks he provides, like headlines, descriptions, logos, and images.
The one reason to use a responsive display ad for your campaign is to increase ad performance.
Responsive display ads can run in native inventory. This is the one benefit of using responsive display ads, which automatically adjust to the available ad space.
Google Display Ads drive marketing results every day for thousands of advertisers around the world by allowing them to run ads and connect with audiences through Gmail, YouTube, and millions of other websites.
Automated bidding benefit advertisers to increase the chance for conversion and it uses machine learning to set bids, which saves time.
The compelling reason for Zoe to use Affinity Audiences is that it allows her to reach sports enthusiasts.
There are two correct benefits of Responsive Display Ads. First, They automatically create ads that serve all ad slot sizes and the second is that You can upload your own creative assets.
Time saving and Cross analysis are the two benefits of automated bidding.
Automated targeting is the one automation model that Smart Display campaigns provides that might help Mike to create a more automated approach to managing his campaigns.
The two ways to get your business goals fueled by Google Ads are to Get more of the right people to visit your website and Increase online, in-app, in-person, and over-the-phone sales.
Charlotte should choose Dynamic remarketing option to help achieve the goal of reaching audiences who looked at products on her website, with new ads for those exact products.
Google Display ads grow marketing results for advertisers. It harnesses a multitude of signals to place ads against the most relevant content.
No, Uploaded ads don’t give advertisers access to more inventory than Responsive Display Ads.
These are the right matches of benefit of each ad type to the appropriate ad format option.
AMPHTML ads and image ads are the two types of uploaded ads that lets advertisers upload their own ads to the system, allowing advertisers greater control over the look and feel of their messaging.
Similar Audiences and Custom Intent audiences options are a good fit for Lauren’s campaign because she has chosen “Influence consideration” as the marketing objective in her Google Display Ads campaign.
Of the ad formats available on the Google Display network, Responsive display ads will automatically adjust its presentation to best fit the available space on page.
Thelma should select Demographic targeting to best reach the users for the Display campaign for her online toy store, where she wants to showcase her products to parents between the ages of 25 to 34.
Why should an advertiser consider using responsive display ads?
Uploaded Ads and Responsive Display Ad are the two main ad formats that can be used in a Google Display ads campaign.
Letting you create ads that serve in all ad slot sizes is the characteristic of Responsive Display Ads.
Device targeting allows you to reach customers on any device: desktops, tablets, and smartphones. And Location targeting allows ads to be served in the specific geographic locations you choose. These two statements are true about the use of targeting options to optimize a Google Ads campaign.
The ads adjust to available screen space when delivered. This statement is true about Responsive Display Ads.
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