Nitin Batra
SEO Basic Exam – Get Award Certificate on Successfully Completion
SEO Certification Exam with Basic Level questions.
What’s the purpose of products groups in a Shopping campaign?
Product groups allow you to specify which products from your feed you want to advertise in each Shopping campaign.
What are two bidding strategies that you can use in your Standard Shopping campaign? Choose two. Select 2 Correct Responses
The two bidding strategies that you can use in your Standard Shopping campaign are Enhanced cost-per-click (eCPC) and Target return on ad spend (tROAS).
How do Smart Shopping campaigns work?
Smart Shopping campaigns work by optimizing toward a retailer’s business goals through the use of machine learning across Google’s suite of ad networks.
You work at a global company that ships products around the world. You would like to create a Shopping campaign to promote products in the European Economic Area and Switzerland. How are Shopping ads served in the European Economic Area and Switzerland?
If you work at a global company that ships products around the world and would like to create a Shopping campaign to promote products in the European Economic Area and Switzerland, Shopping ads can be served by any Comparison Shopping Service (CSS) that you work with.
A brand company would like to use Shopping ads to promote a new line of basketball shoes. The agency is developing a product feed with all the required attributes for appeal. They are not sure how to structure the title, however. Which structure would you recommend?
For a Shopping ads product feed, the recommended title structure is Brand (brand name) + Product Type (category) + Attributes (color, size) to ensure clarity and relevance in search results.
Which of the following Shopping campaign goals would you choose if your aim was to engage with shoppers who are close to making a purchase decision?
If your goal is to engage with shoppers who are close to making a purchase decision, you should choose the Sales goal in your Shopping campaign.
What can you do to help prevent Standard Shopping ads from appearing when you don’t want them to?
To help prevent Standard Shopping ads from appearing when you don’t want them to, you can add negative keywords in the campaign.
When setting up a product feed in the Google Merchant Center, which of the following attributes is optional?
When setting up a product feed in Google Merchant Center, the Product_type attribute is optional.
Where would you advise someone to go in order to opt in to the Product Ratings Program?
To opt in to the Product Ratings Program, you should go to Google Merchant Center.
What’s the relationship between Google Merchant Center and Google Ads?
Google Merchant Center passes inventory data to Google Ads, enabling advertisers to use the data to build a Shopping campaign.
What will happen if you try to upload a feed in Google Merchant Center that does not have availability for each product?
If you try to upload a feed in Google Merchant Center without availability for each product, Google’s system will disapprove the feed until all required attributes are included.
Which of the following situations would be true if you tried to upload a feed in Google Merchant Center that did not have availability for each product?
If you tried to upload a feed in Google Merchant Center that did not have availability for each product, Google’s system would disapprove the feed until all required attributes, including availability, are included.
How does Google enforce policy violations?
Google enforce policy violation by disapproving the items and and account suspension.
What happens after a policy violation?
After a policy violation items are disapproved and your account is suspended by Google.
What happens if you violate Google policy?
If you violate the Google policy your items are disapproved and your account is suspended.
What are the three main components of Google’s policy mission statement? Choose three. Select 3 Correct Responses
The three main components of Google’s policy mission statement are protecting users’ online safety, promoting a positive experience for all users, and implementing fair and consistent policies.