Home » Google Video Advertising Exam Answers » Marta wants to create a TrueView for action campaign to grow sales of her products. She knows her history with YouTube conversions will determine which smart bidding option she’ll have to use. What are the two smart bidding options available in TrueView for action campaigns?

Marta wants to create a TrueView for action campaign to grow sales of her products. She knows her history with YouTube conversions will determine which smart bidding option she’ll have to use. What are the two smart bidding options available in TrueView for action campaigns?

The two smart bidding options available for Marta in TrueView for action campaigns are Max Conversions and target cost-per-acquisition. Because she knows her history with YouTube conversions will determine which smart bidding option she’ll have to use.


  • Cost-per-thousand impression and Maximize Clicks
  • Target impression share and cost-per-view
  • Cost-per-click and target return on ad spend
  • Max Conversions and target cost-per-acquisition

The correct Answer is: Max Conversions and target cost-per-acquisition

TrueView for action ads are skippable in-stream ads that drive website actions, and are bought on target CPA or Maximize conversions. TrueView for action allows advertisers to convert attention and intent of YouTube users into action.

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