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Julian has a client interested in increasing awareness with their YouTube campaign. Which three YouTube audience solutions should he recommend?

Demographics, Affinity, and Custom Affinity are the three YouTube audience solutions Julian should recommend.


  • Conversion, In-Market, and Remarketing
  • Customer Match, Remarketing, and Tastes
  • In-Market, Life Events, and Custom Infinity
  • Demographics, Affinity, and Custom Affinity

The correct answer is: Demographics, Affinity, and Custom Affinity

Julian should recommend Demographics, Affinity, and Custom Affinity audience solutions to his client who is interested in increasing awareness with their YouTube campaign.
YouTube’s audience solutions deliver proven results for everything from increasing awareness to driving action. Let’s take a look at the offered solutions for increasing awareness.
1. Demographics (including Detailed Demographics)
2. Affinity
3. Custom Affinity

  • Learn more here: Skillshop Video Certification
  • Second chapter: Connect with Your Audience on YouTube
  • Sub-Chapter: YouTube’s audience value proposition for brands

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