Maximize conversions captures as many valuable actions as possible within a given budget.
- Target cost-per-view
- Maximize clicks
- Target return on ad spend
- Maximize conversions
The correct answer is: Maximize conversions
As TrueView for action is built on the promise of driving action and conversions, measurement is key to determining success. With maximising conversions, the campaign captures as many conversions as possible within a given budget.
- Learn more here: Skillshop Video Certification
- Second chapter: Understand YouTube for Action
- Sub-Chapter: Introducing TrueView for action