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1. Google Search Ads Exam
2. Google Display Ads Exam
3. Google Shopping Ads Exam
4. Google Video Ads Exam
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Debra met with a client to discuss adding YouTube to their online advertising strategy. She told them how Google data and tools can deliver the ideal mix of ad formats, inventory, audience, and measurement solutions to achieve the business outcomes they care about, including awareness and consideration. Which other business benefit can YouTube help them achieve?
- Morale: increased satisfaction, higher retention, approval
- Development: upgrades, pre-rolls, experimentation
- Motivation: enticement, calls-to-action, engagement
- Action: online conversions, store visits, sales lift
- Learn more here: Skillshop Video Certification
- Second chapter: Connect with Your Audience on YouTube
- Sub-Chapter: Detailed Demographics