Home » Google Video Advertising Exam Answers » Annilee has a client who wants to choose YouTube audiences that will increase consideration of their products when customers are ready to buy. She knows YouTube has two specific audience solutions that can help her accomplish this for the client. What are the two audience solutions? (Choose two.)

Annilee has a client who wants to choose YouTube audiences that will increase consideration of their products when customers are ready to buy. She knows YouTube has two specific audience solutions that can help her accomplish this for the client. What are the two audience solutions? (Choose two.)

Life Events audiences and In-Market audiences are the two audience solutions that can help Annilee increase consideration of her client’s products when customers are ready to buy.


  • Custom Affinity audiences
  • Demographics audiences
  • Custom Intent audiences
  • Life Events audiences
  • In-Market audiences

Correct Answers are: Life Events audiences and In-Market audiences

Annilee should choose in-market audiences and life events audiences for her client who wants to choose YouTube audiences that will increase consideration of their products when customers are ready to buy.

In-market audiences lets you target highly qualified consumers who are ready to make a purchase. Life Events audiences lets you target Consumers at important transition points in their lives.

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