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What’s a key benefit of bumper ads?


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  • High signal value
  • Reach to outside sites
  • Low skip rate
  • High audience attention
  • They deliver comparable brand impact to TrueView for advertisers.
  • They can be purchased by CPD or CP.C
  • They’re most successful with computer-based viewers.
  • They provide highly accurate real-time data.
  • They deliver maximum reach.
  • They provide accurate signals.
  • They produce detailed demographics.
  • They create accurate customer match.

The correct answer is: High audience attention, They deliver maximum reach, They deliver comparable brand impact to TrueView for advertisers.

Bumper ads deliver the best reach out of all the YouTube formats. High audience attention is the key benefit of bumper ads. Bumper ads capture audience attention in just six seconds. This ad format has high completion rates as well as industry-leading viewability and audibility rates.

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