What’s a key benefit of bumper ads?

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What’s a key benefit of bumper ads?

  • High signal value
  • Reach to outside sites
  • Low skip rate
  • High audience attention

Correct answer is: High audience attention

Bumper ads deliver the best reach out of all the YouTube formats. High audience attention is the key benefit of bumper ads. Bumper ads capture audience attention in just six seconds. This ad format has high completion rates as well as industry-leading viewability and audibility rates.