- High audience attention
Bumper ads deliver the best reach out of all the YouTube formats. High audience attention is the key benefit of bumper ads. Bumper ads capture audience attention in just six seconds. This ad format has high completion rates as well as industry-leading viewability and audibility rates.
- Learn more here: Skillshop Video Certification
- Second chapter: Know Video Ad Formats
- Sub-Chapter: Drive impact in six seconds with bumpers