Jane tells her client that, with data and tools, google powers YouTube and delivers proven results. To convince her client to use YouTube, the other reason Jane could give that YouTube offers the most engaged audience on the web.
- YouTube has the smallest number of advertisers in each vertical.
- YouTube refunds advertising spend if no conversion goals are met.
- YouTube campaigns require no optimization or management.
- YouTube offers the most engaged audience on the web.
The correct answer is: YouTube offers the most engaged audience on the web.
YouTube has over two billion monthly logged-in users. People are watching enough video to keep them engaged all through a flight to the sun, and back — 3,000 times!
YouTube’s content is so diverse, viewers can find and watch just about anything they want on YouTube. And because of this, our viewership has grown exponentially, meaning there are more engaged viewers that you can reach with your messaging.
- Learn more here: https://skillshop.exceedlms.com/student/path/18216-google-ads-video-certification
- First chapter: Discover the Value of YouTube
- Sub-Chapter: Why users choose YouTube
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