The three reasons Drew should tell to his client for choosing YouTube audience solutions are Real-time data, powerful signals, and cross-device reach.
- Lower auction bidding, email lists, and social reports
- Console usage, channel subscriptions, and data volume
- Competitive analysis, refundable budgets, and email lists
- Real-time data, powerful signals, and cross-device reach
The correct answer is: Real-time data, powerful signals, and cross-device reach
The benefits of YouTube audience solutions:
Real-time data: We update our data on every impression, so advertisers reach only the most relevant users on YouTube.
Powerful signals: User interaction with Google-specific properties like YouTube, Google Search, and Maps Search provides signals that aren’t available anywhere else. These signals make our YouTube audiences more accurate and scalable.
Cross device Reach: Google recognize when users move between devices, guaranteeing a holistic picture of their actions and intent
- Learn more here: https://skillshop.exceedlms.com/student/path/18216-google-ads-video-certification
- Second chapter: Connect with Your Audience on YouTube
- Sub-Chapter: YouTube’s audience value proposition for brands
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