Home » Google Video Advertising Exam Answers » Drew’s newest client has heard a great deal about the effectiveness of YouTube’s audience solutions, but he’s still not convinced it’s right for his business. He wants to know why an advertiser would choose to include YouTube audience solutions in a campaign. What are three reasons advertisers would choose YouTube audience solutions?

Drew’s newest client has heard a great deal about the effectiveness of YouTube’s audience solutions, but he’s still not convinced it’s right for his business. He wants to know why an advertiser would choose to include YouTube audience solutions in a campaign. What are three reasons advertisers would choose YouTube audience solutions?

The three reasons Drew should tell to his client for choosing YouTube audience solutions are Real-time data, powerful signals, and cross-device reach.


  • Lower auction bidding, email lists, and social reports
  • Console usage, channel subscriptions, and data volume
  • Competitive analysis, refundable budgets, and email lists
  • Real-time data, powerful signals, and cross-device reach

The correct answer is: Real-time data, powerful signals, and cross-device reach

The benefits of YouTube audience solutions:

Real-time data: We update our data on every impression, so advertisers reach only the most relevant users on YouTube.

Powerful signals: User interaction with Google-specific properties like YouTube, Google Search, and Maps Search provides signals that aren’t available anywhere else. These signals make our YouTube audiences more accurate and scalable.

Cross device Reach: Google recognize when users move between devices, guaranteeing a holistic picture of their actions and intent

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