TrueView in-stream and TrueView discovery ads can be bought on a cost-per-view (CPV). TrueView for reach is billed by CPM on impression. Which TrueView ad format is billed by cost-per-acquisition (CPA)?

TrueView in-stream ad format is billed by cost-per-acquisition (CPA).

  • TrueView discovery
  • TrueView for action
  • TrueView for reach
  • TrueView in-stream

Correct Answer is: TrueView in-stream

TrueView for action ads are skippable in-stream ads that drive website actions, and are bought on target CPA or Maximize conversions.