TrueView in-stream and TrueView discovery ads can be bought on a cost-per-view (CPV). TrueView for reach is billed by CPM on impression. Which TrueView ad format is billed by cost-per-acquisition (CPA)?
TrueView in-stream ad format is billed by cost-per-acquisition (CPA).
- TrueView discovery
- TrueView for action
- TrueView for reach
- TrueView in-stream
Correct Answer is: TrueView in-stream
TrueView for action ads are skippable in-stream ads that drive website actions, and are bought on target CPA or Maximize conversions.
- Learn more here: https://skillshop.exceedlms.com/student/path/18216-google-ads-video-certification
- Third chapter: Know Video Ad Formats
- Sub-Chapter: Achieve your marketing objectives with TrueView