Home » Google Video Advertising Exam Answers » An effective bumper ad created, according to Google’s best practices, includes a combination of branding, audio, and breaking the fourth wall — or speaking directly to the camera. What does Google recommend you avoid using in your bumper ad?

An effective bumper ad created, according to Google’s best practices, includes a combination of branding, audio, and breaking the fourth wall — or speaking directly to the camera. What does Google recommend you avoid using in your bumper ad?

Google recommend you avoid using Text slides, subtitles, and voice-overs in your bumper ad. An effective bumper ad created, according to Google’s best practices, includes a combination of branding, audio, and breaking the fourth wall — or speaking directly to the camera.


  • Products, services, and domain
  • Actors, animals, and comedy
  • Graphics, promotions, and music
  • Text slides, subtitles, and voice-overs

The correct answer is: Text slides, subtitles, and voice-overs

Some care must be exercised in how information is communicated in such a short time. Text slides, subtitles, and other supers are associated with lower brand awareness.  Voiceovers are also associated with lower brand awareness.

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