Home » Google Video Advertising Exam Answers » Which bidding strategy works to hit your desired CPA and allows you to achieve more conversions at a stronger ROI without manual optimization?

Which bidding strategy works to hit your desired CPA and allows you to achieve more conversions at a stronger ROI without manual optimization?

Target-cost-per-acquisition (tCPA) bidding strategy works to hit your desired CPA and allows you to achieve more conversions at a stronger ROI without manual optimization.


  • Target cost-per-lead (tCPL)
  • Target cost-per-view (eCPV)
  • Target cost-per-click (CPC)
  • Target-cost-per-acquisition (tCPA)

The correct answer is: Target-cost-per-acquisition (tCPA)

Target-cost-per-acquisition (tCPA) bidding strategy works to hit your desired CPA and allows you to achieve more conversions at a stronger ROI without manual optimization. With target CPA bidding, the campaign always works to hit your desired CPA and allows you to achieve more conversions at a stronger ROI without manual optimization.

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