Home » Google Video Advertising Exam Answers » Of the storytelling methods recommended for YouTube campaigns, which one uses a long-piece format creative ad to deliver a brand’s messaging and shorter ads to reinforce it?

Of the storytelling methods recommended for YouTube campaigns, which one uses a long-piece format creative ad to deliver a brand’s messaging and shorter ads to reinforce it?

The follow-up storytelling method uses a long-piece format creative ad to deliver a brand’s messaging and shorter ads to reinforce it.


  • The tease, amplify, echo method
  • The direct-shot storytelling method
  • The answer/user/question method
  • The follow-up storytelling method

The correct answer is: The follow-up storytelling method

The follow-up storytelling method: Viewers are served one longer piece of creative, followed by shorter ads reminding them what they watched.
In the follow-up storytelling method, long-piece format creative ad to deliver a brand’s messaging and shorter ads to reinforce it, is used.

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