Dylan’s client produces documentaries. The client wants to understand what makes YouTube so appealing to users.

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Dylan’s client produces documentaries. The client wants to understand what makes YouTube so appealing to users. Dylan explains how YouTube lets users engage with the creators they love and become part of an online community of like-minded people. What’s another reason users choose YouTube?

  • Users choose YouTube for its lengthy free-trial period.
  • Users choose YouTube to access a local cable provider.
  • Users choose YouTube to play games across platforms.
  • Users choose YouTube for rich and diverse content.

Correct Answer is: Users choose YouTube for rich and diverse content.

Dylan should make her client understand how YouTube lets users engage with the creators they love and become part of an online community. Today, they’re watching rich and diverse content on all screens from anywhere they choose to watch it. Users are uniquely passionate about YouTube because it provides something traditional TV can’t.