Google’s In-market audience signals help an advertiser connect with their target audience by reaching people performing searches with the intent to buy or searching for competitive products.
- By reaching people who have recently experienced a major change in lifestyle.
- By reaching people based on where they shop or eat.
- By reaching people who are subscribed to channels related to their products.
- By reaching people performing searches with the intent to buy or searching for competitive products.
Correct Answer is: By reaching people performing searches with the intent to buy or searching for competitive products.
In-market audiences is a powerful way for advertisers to influence people who are actively researching with the intent to buy — including those thinking of buying from competitors. Google’s In-market audience signals help an advertiser connect with their target audience by reaching people performing searches with the intent to buy or searching for competitive products.
- Learn more here: Skillshop Video Certification
- Second chapter: Explore Creative Essentials for YouTube
- Sub-Chapter: Connect with your audience
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