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Which storytelling methods does Google recommend for use within your YouTube campaigns?

Google recommend Tease/amplify/echo, direct shot, the follow-up storytelling methods for use within your YouTube campaigns.


  • Wide shot, tight shot, the close-up
  • Contrast/context/color, immersive shot, the payoff
  • Focus, animated shot, the best-case
  • Tease/amplify/echo, direct shot, the follow-up

Correct answer is: Tease/amplify/echo, direct shot, the follow-up

Google recommend “Tease/amplify/echo, direct shot, the follow-up” storytelling methods for use within your YouTube campaigns.  There are many ways to tell a story. Google outlined three trusted media sequencing and amplification frameworks that work powerfully within YouTube’s creative canvas.

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