Home » Google Video Advertising Exam Answers » Ryan manages YouTube campaigns for a client who’s interested in how engaged his viewers are with his content. He’d really like to know when they’re dropping off, to make his calls-to-action are visible. Which YouTube analytics report did Ryan share with his client?

Ryan manages YouTube campaigns for a client who’s interested in how engaged his viewers are with his content. He’d really like to know when they’re dropping off, to make his calls-to-action are visible. Which YouTube analytics report did Ryan share with his client?

Ryan share The audience retention report, a YouTube analytics report with his client to let him know how engaged his viewers are with his content and when they’re dropping off.


  • The traffic sources report
  • The device duration report
  • The watch time report
  • The audience retention report

The correct answer is: The audience retention report

Use the audience retention report to get an overall sense of how well your video held it audience. Use the report to see:

  • Average view duration for all videos on your brand’s channel
  • Top videos or channels listed by watch time
  • Audience retention data for a specific video for different periods of time
  • Relative audience retention for a video, compared to the YouTube average for similar videos

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