Ryan share The audience retention report, a YouTube analytics report with his client to let him know how engaged his viewers are with his content and when they’re dropping off.
- The traffic sources report
- The device duration report
- The watch time report
- The audience retention report
The correct answer is: The audience retention report
Use the audience retention report to get an overall sense of how well your video held it audience. Use the report to see:
- Average view duration for all videos on your brand’s channel
- Top videos or channels listed by watch time
- Audience retention data for a specific video for different periods of time
- Relative audience retention for a video, compared to the YouTube average for similar videos
- Learn more here: https://skillshop.exceedlms.com/student/path/18216-google-ads-video-certification
- Fourth chapter: Explore Creative Essentials for YouTube
- Sub-Chapter: Retain and entertain
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